OpenIDEO Launches NextGen Cup Challenge

OpenIDEO has launched a new challenge to push the boundaries of sustainable design and material and chemical innovation to solve a prevalent global waste issue. The NextGen Cup Challenge asks innovators, suppliers, designers, and problem-solvers to reinvent the fiber cup system.

Solutions entered into the Challenge must be recoverable and address the fiber-based hot and cold cup; however, ideas may also include cup lids, sleeves, straws, liner innovations, and/or consider reuse and alternative delivery systems. Ideas may also consider hot and cold cups separately.

Up to six top ideas will have the opportunity to enter into a business accelerator program following the challenge. The deadline for submissions is November 16, 2018.

Background

The fiber cup is everywhere. In 2016, 250 billion were distributed globally, and it’s estimated that number will increase to 266 billion by 2022. While convenient for enjoying a hot coffee or cold beverage on the go, too many fiber cups end up in landfills, contributing to greenhouse gas emissions and wasting valuable resources.

There are two core issues with fiber cups: how they’re made and how the materials they’re made of are valued. Most fiber cups have a plastic liner to prevent leaks. The fiber and plastic are recyclable once separated, but limitations and inconsistencies in recycling infrastructure around the world mean that in most markets these materials aren’t easily recovered. While recycled fiber and plastic are valuable, what’s currently recoverable from cups doesn’t sell for much, so there’s no strong incentive for recyclers to recover the materials.

The foodservice industry has been working toward a more sustainable cup for many years, but have yet to find a solution that addresses the structural and commercial systems that produce, collect and recover our cups, while also meeting industry standards.

We need a new solution.

The NextGen Cup Challenge aims to push the boundaries of sustainable design and material and chemical innovation to solve a prevalent global waste issue. We are calling on innovators, suppliers, designers, and problem-solvers to join the Challenge and reinvent the fiber cup system.

Let’s get started!

The Challenge

The goal of the Challenge is to identify and commercialize existing and new cup solutions designed to be recoverable at their highest material value. We are seeking solutions that will accommodate the infrastructure of different global regions and, when recycled or composted, produce quality materials that carry high economic value in recovery markets around the world.

Solutions must be recoverable and address the fiber-based hot and cold cup; however, ideas may also include cup lids, sleeves, straws, liners, and/or consider reuse and alternative delivery systems. Ideas may also consider hot and cold cups separately.

Materials used in solutions should aim to be ethically and sustainably sourced, contain recycled content, and consider how the disposal of this product will be accessible to differing recycling and composting infrastructures around the world. Any cup designs developed through this Challenge must meet or exceed foodservice industry health, safety, and environmental performance standards.

Please review our Additional Resources to help you get started.

Designing a sustainable fiber cup that’s accessible to the entire food-service industry requires cross-sector collaboration from designers, entrepreneurs, suppliers, scientists, seasoned experts and more. The NextGen Cup Challenge is here to help make this happen.

Throughout the Challenge, participants will be supported with:

  • Access to technical and material information to support the material selection and testing process.
  • Toolkits outlining research, prototyping, and product design processes to support the innovation journey.
  • Access to experts to source knowledge from leading minds within the circular design, retail, waste, and recycling industries.
  • One-on-one mentor sessions. Up to 30 solution teams that move into the Refinement Phase of the Challenge will be paired with industry expert mentors for guidance and support throughout the prototyping process.
  • New connections and the opportunity to meet co-creators while growing your network via the OpenIDEO platform and Circular community.

The NextGen Cup Challenge is an open innovation initiative seeking to identify and commercialize existing and future solutions for the single-use, hot and cold fiber cup. The Challenge is the first part of a multi-year, multi-industry global consortium that aims to accelerate the design, commercialization, and recovery of packaging alternatives.

Learn more about NextGen Consortium.

What Happens to My Idea?

NextGen Consortium members including Starbucks, McDonald’s, and Closed Loop Partners’ Center for the Circular Economy, commit to advancing the identification, acceleration, and commercialization of new cup solutions.

As a participant in the Challenge, you will retain intellectual property ownership of all your Challenge submission ideas. There is no transfer of intellectual property rights to any third party as a condition of participating in the Challenge. Please review our full Terms & Conditions before submitting a concept.

Please do not submit confidential information as part of your application to the NextGen Cup Challenge.

CHALLENGE AWARDS:

  • Early Generation Award: Early stage concepts will be eligible to receive funding of up to $25k.
  • Middle Generation Award: Mid stage concepts will be eligible to receive funding of up to $100k.
  • Next Generation Award: Later stage concepts will be eligible to receive funding of up to $200k.

Top Ideas will receive funding, with up to six of the most promising early- and growth-stage winners also receiving the option to advance to a business accelerator program to receive further assistance in scaling and commercializing their solutions. These solutions will receive exceptional foodservice and recovery-system industry access to test, pilot, and enhance their solution through partnerships, with the potential for capital investment in the accelerator and licensing through Consortium members. Large companies who do not participate in the business accelerator program will also have access to testing and piloting opportunities.

The cup supplier community will play a key role in activating the promising solutions identified by the Challenge. The Consortium will engage this expertise throughout the accelerator, testing and piloting phases to identify opportunities for knowledge-sharing and collaboration with Challenge participants.

Startups invited to advance to the business accelerator program, who choose to participate, will permit Closed Loop Partners (the Consortium managing partner) the option to enter an equity share agreement.

Winners who are not eligible or interested in participating in the business accelerator will still have access to a customized business development associate to help advance their solution.

Evaluation Criteria

Solutions entered into the Challenge must be recoverable and address the fiber-based hot and cold cup; however, ideas may also include cup lids, sleeves, straws, liner innovations, and/or consider reuse and alternative delivery systems. Ideas may also consider hot and cold cups separately.

When devising your concept, we encourage you to ask yourself: How might this solution make life better for users, businesses, and the world?

Submissions will be evaluated according to the following criteria:

Systemic:

  • Cup + Cup System: Solutions will innovate for the hot and cold fiber cup, which can include liners and the whole cup system with a lid, straw, and sleeve. Reuse and alternative delivery systems are also welcome.
  • Performance: Solutions must meet or exceed the industry’s current health, safety, and environmental performance standards pertaining to cups. Review our Additional Resources to help you get started,
  • Ecosystem: Solutions should seek to be relevant across the entire foodservice industry, rather than exclusive to one product or business type.

Value-Adding:

  • Recoverable: Solutions seek to enable the recovery of raw materials at their highest possible value across multiple global infrastructures (e.g. recycling, composting).
  • Recycled Content: Solutions should seek to include recycled material and minimize virgin material and resource use along the entire development chain.
  • Sourcing: The material content of solutions should be sustainably (including renewable) and ethically sourced (including both virgin and recaptured materials).

Inclusive:

  • Adaptable: Solutions will be adaptable—designed to be commercially viable in the near-term, while also considering rapidly changing recovery infrastructure and technology in regions around the world.
  • Global: Solutions will consider the global marketplace. Solutions can be designed for implementation in priority markets of North America, Europe, and Asia, with a secondary focus on South America and Africa, OR consider a local approach to solve regional issues with the to-go cup.
  • Experience: The solution should seek to improve the cup experience for customers, businesses, and the world at large.
More: openideo.com

 

Total Prize: 325.000 USD
2019-01-17T09:12:37+00:00Categories: Industrial Desing Contests|Tags: |