Dieline Awards formally recognize the absolute best in consumer product packaging design worldwide, bringing awareness to the immense value that lies in well-designed brand packaging.

Brand owners, consumers, marketers, agencies, in-house creatives, students, and enthusiasts around the world turn to Dieline Awards as the benchmark for impeccably-designed packaging of consumer products.

The Dieline Awards competition evolves yearly to stay up-to-date with industry trends. Now in its 9th year, the competition offers more in-depth categories than it ever has to help celebrate innovation and honor excellence in packaging design around the globe.

An esteemed jury of structural packaging, design, branding, and consumer product experts examine each submission with regards to five key elements: Creativity, Marketability, Innovation, Execution, and On-Pack Branding. Debbie Millman, President Emeritus of AIGA serves as chairperson of the jury. A total of 93 winners will be recognized in the 2019 competition.

WHATS NEW?

The Dieline Awards competition evolves yearly to remain relevant in an ever-changing industry, and 2019 has brought some of the most exciting changes yet. This year brings new categories, new awards, and new opportunities to win a coveted trophy.

  • This year offers entrants wide array of categories, both new and old. Classic categories like cosmetics, beer, and luxury remain, while 9 others—particularly food and drink packaging—have expanded so designs are judged in a more focused competition.
  • For 2019, we are partnering with A Plastic Planet to launch the world’s first Plastic Free Award for sustainable, biobased packaging. Together, we want to recognize the innovation and efforts of designers and brands for creating the solutions of tomorrow, today. A first, second, and third place will be awarded.
  • We are also introducing the Rebrand of the Year Award: One consumer brand will be recognized by the jury for its outstanding overall branding redesign within the past year. One winner will be chosen by the jury, from all rebrand entries, from all categories.
  • With the addition of our new categories, projects may be submitted for consideration to multiple categorieswithin The Dieline Awards competition. By allowing cross submissions, entrants have the opportunity to see how their packaging performs in vastly different environments, with regards to the judging criteria.

Click here to learn more about all of the Dieline Awards categories.

TOP AWARDS

BEST OF SHOW

The entry with the highest cumulative score among all entries will be awarded the extremely coveted Best of Show prize. This is the grand winner of the entire competition.

EDITORS CHOICE

One Editor’s Choice Award will be handpicked by Dieline’s founder Andrew Gibbs.

STUDIO OF THE YEAR

One studio will be recognized for their collective work and contribution to consumer package design over the past year. This award will be given to the studio, agency, or in-house team that receives the most overall wins across all categories in the Dieline Awards 2019 competition.

REBRAND OF THE YEAR

One consumer brand will be recognized by the jury for its outstanding overall branding redesign within the past year. One winner will be chosen by the jury, from all rebrand entries, from all categories.

PLASTIC FREE INNOVATION OF THE YEAR

The top scoring project from the Plastic Free Category will be recognized for its outstanding work and contribution to Plastic Free and Biomaterial based package designs over the past year.

 

ENTRY CATEGORIES

You may enter your project in multiple categories.

1. CEREALS, BREAD, PASTA, GRAINS, NOODLES (FRESH, DRY, OR FROZEN)

Fresh fish, Meat, Poultry, Fruits, Vegetables, Fresh, and Ready-to-eat dishes.

2. FRUITS, VEGETABLES, BEANS, FISH, MEAT, + POULTRY (FRESH, DRY, CANNED, OR FROZEN)

Cereals, Bread, Pasta, Rice, Grain, Noodles, Frozen food, Canned food, Savory snacks, Nuts, Snack bars, Chips, Crackers, and Convenience food.

3. DAIRY, EGGS, CHEESE, OR DAIRY ALTERNATIVE (FRESH, DRY, CANNED, OR FROZEN)

Milk, cheese, eggs, yogurt, butter

4. READY TO EAT DISHES, SOUPS, FAST FOOD (FRESH, DRY, CANNED, OR FROZEN)

Microwavable Meals, Prepared Dishes, Supermarket Meals, Fast Food and Fast Casual Meals.

5. OILS, SAUCES, CONDIMENTS, SPICES (FRESH, DRY, CANNED, BOTTLED, OR FROZEN)

Cooking Oils, Vinegars, All Spices, Frozen, Dry, Bottled Condiments, and All Sauces.

6. CONFECTIONARY, CANDY, SWEET SNACKS, ICE CREAM, DESSERTS.

Sweet snacks, Candy, Desserts, Ice Cream, Pastries, and Cookies.

7. SAVORY SNACKS (CHIPS, CRACKERS, NUTS)

Packaged and Ready to Eat Snacks.

8. WATER (STILL AND SPARKLING)

Flavored Sparkling and Still Water

9. SOFT DRINKS, FUNCTIONAL BEVERAGES, JUICES

All Soda Flavors, Vitamin Water, and Every Type of Vegetable and Fruit Juice

10. COFFEE + TEA (READY TO DRINK + DRY)

Hot and Cold Coffee, All Coffee Flavors, and Tea Liquid or Dry.

11. BEER

All Beer Types, IPA, Plisner, Lager, Pale Ale, Wheat Beer, Ale, Stout, Bitter, etc.

12. WINE AND CHAMPAGNE

Wine, Sparkling wine, and Champagne.

13. CIDER, LOW ALCOHOL, NON-ALCOHOLIC BEER AND NON-ALCOHOLIC SPIRITS

Cider, Low and No Alcoholic Beer and Spirits.

14. VODKA AND GIN

Vodka, Alcoholic Spirit Made by Distillation of Rye, Wheat, or Potatoes. Gin a Clear Alcoholic Spirit Distilled From Grain or Malt and Flavored With Juniper Berries.

15. WHISKEY, TEQUILA, RUM, SCOTCH, ABSINTHE, LIQUORS

A Spirit Distilled from Malted Grain. Tequila Liquor Made From an Agave. Rum Alcoholic Liquor Distilled from Sugar-Cane Residues or Molasses. Scotch Short for Scotch Whisky. Absinthe a Potent Green Aniseed-Flavoured Liqueur.

16. CANNABIS, TOBACCO, AND VAPE

Any Product Containing Any Part of The Cannabis Plant, THC, CBD Based Products. Tobacco chewing and cigarettes. Any Electric Device For Cannabis and Tobacco.

17. PERSONAL CARE AND CLOTHING (SOAPS, BATH AND SHOWER, HAIR, DENTAL, SHAVING)

Any Product Containing Any Part of The Cannabis Plant, THC, CBD Based Products. Tobacco chewing and cigarettes. Any Electric Device For Cannabis and Tobacco.

18. HEALTH CARE

Vitamins, Medicines, Optical, Toilet Paper and Tissues, Feminine Hygene

19. COSMETICS AND FRAGRANCE

Cosmetics, Personal Fragrance, Make-up, Body Decoration, Tanning Products, Nail Polish.

20. GAMES, TOYS, SPORTS, RECREATION

Games, Toys, Gifting, and Sports Products.

21. TECHNOLOGY, MEDIA, OFFICE, AND SELF PROMOTION

Books, Office supplies, Art supplies, Paper, Stationary, Computers, Printers, Accessories, Software, Movies, CDS, Entertainment, and Self-promotion Projects.

22. PRIVATE LABEL (ALL CATEGORIES)

Retailer Owned Brand. All Private Label Products From All Categories.

23. LUXURY (ALL CATEGORIES)

All luxury Products From All Categories. Luxury Products are Generally Considered to be Goods at the Highest End of the Market in Terms of Quality and Price.

24. LIMITED EDITIONS (ALL CATEGORIES)

All Limited Edition, or Limited Run, Products From all Categories.

25. PLASTIC FREE (SUSTAINABLE TRADITIONAL MATERIALS + BIOMATERIALS)

26. CONCEPT (ALL CATEGORIES)

Conceptual, Non-Produced Products From all Categories.

27. MULTI SKU PRODUCT FAMILY

A Packaging Product with Multiple Categories.

28. STUDENT (ALL CATEGORIES)

All Student Products From all Categories.

BEST OF SHOW

The highest cumulative score among all entries will be awarded the highly coveted Best of Show prize. This is the grand winner of the entire competition. The Best of Show winner:

  • Receives one complimentary Big Ticket to Dieline Conference & HOW Design Live 2019 in Chicago and will be invited to accept their award live on stage during the awards ceremony.
  • Receives the Matte Black Best of Show Dieline Awards Trophy.

EDITOR’S CHOICE

One entry will be awarded the Editor’s Choice award, handpicked by Andrew Gibbs, Founder of The Dieline.

  • Receives one complimentary Big Ticket to Dieline Conference & HOW Design Live 2019 in Chicago and will be invited to accept their award live on stage during the awards ceremony.
  • Receives the Blue Crystal Editor’s Choice Dieline Awards Trophy.

STUDIO OF THE YEAR

One studio will be recognized for their collective work and contribution to consumer package design over the past year. It is awarded to the studio, agency, or in-house team that receives the most overall wins across all categories in the competition.

  • Receives one complimentary Big Ticket to Dieline Conference & HOW Design Live 2019 in Chicago and will be invited to accept their award live on stage during the awards ceremony.
  • Receives the Clear Crystal Studio of the Year Dieline Awards Trophy.

REBRAND OF THE YEAR

One consumer brand will be recognized by the jury for its outstanding overall branding redesign within the past year. One winner will be chosen by the jury, from all rebrand entries, from all categories.

  • Receives one complimentary Big Ticket to Dieline Conference & HOW Design Live 2019 in Chicago and will be invited to accept their award live on stage during the awards ceremony.
  • Receives a Gold Rebrand of the Year Dieline Awards Trophy.

PLASTIC FREE INNOVATION OF THE YEAR

The top scoring project from the Plastic Free Category will be recognized for its outstanding work and contribution to Plastic Free and Biomaterial based package designs over the past year.

  • One winner will be chosen by the Plastic Free jury, from all Plastic Free entries.
  • Receives one complimentary Big Ticket to Dieline Conference & HOW Design Live 2019 in Chicago and will be invited to accept their award live on stage during the awards ceremony.
  • Winner receives a Wood Dieline Awards Trophy.

ALL TOP WINNERS, FIRST, SECOND, AND THIRD PLACE WINNERS

  • We invite all winners to accept their award live on stage during the Dieline Awards ceremony, part of Dieline Conference 2019 in Chicago, May 8th – 10th. All First, Second, and Third Place Winners will be notified prior of their win, but not their place.
  • All winners will receive a 50% discount to attend Dieline Conference 2019 & HOW Design Live 2019 in Chicago. Conference attendance is not mandatory to participate in the live Dieline Awards ceremony, only to attend conference sessions & activities.
  • Receive an official Dieline Awards Trophy.
  • Are included in The Dieline Awards 2019 Exhibit at Dieline Conference 2019.
  •  Winning projects appear in any traveling pop-up exhibits that we host in 2019. Past pop-up exhibits have taken place from Los Angeles and Paris. See past exhibits here.

 

More: dielineawards.com