D&AD today releases the briefs for the 2019 New Blood Awards. The Awards recognizes, educates and supports emerging creative talent from various backgrounds to get a foothold in the creative world – giving them a chance to respond to real briefs set by some of the world’s biggest brands.
The New Blood Awards give aspiring young creatives a platform to gain experience solving a client brief, while showcasing their work and having it judged by some of the industry’s most prominent figures, as well as a chance to win a prestigious Pencil. Those that win have the opportunity to apply for the New Blood Academy, a creative bootcamp that supports their journey into the world of work.
“New Blood challenges emerging creatives to work on real briefs set by some of the world’s top brands,” commented Paul Drake, Foundation Director at D&AD. “This year we have a fantastic set of briefs from diverse brands which can broaden students’ horizons as to what can they achieve given the right platform of opportunity and encourages thinking beyond the confines of a discipline or subject. It is also great to have past New Blood winners featured in our Make and Break podcast with WPP and includes just a small sample of the excellent talent that passes through our New Blood Academy. I’m always in awe of the raw talent and potential showcased by the young entrants every year, and this year will be no different.”
Creatives entering the 2019 awards for a chance to win a Pencil and attend the Academy have 18 briefs to choose from – set by some of the world’s most iconic brands. Adobe, Microsoft Surface and Bacardí return, with The Times & The Sunday Times, Durex and LADbible joining the line-up for the first time. The briefs are developed with brands and strategists to reflect industry trends and wider societal issues, giving students the opportunity to apply their skills in solving real business challenges.
Why leave your future to fate?
Take it on. Take a leap. Take on a brief.
Let it take over your thoughts.
Let it loose on your notepad, your laptop, your life.
Starting will be tough, but you have to begin it to win it.
You’ll brave that blank page and battle the block.
Forget the box, think anywhere. Think like no one’s judging.
Now, it is going to get tricky, but welcome the pressure.
This is where you start learning your stripes.
Those hard-won ideas don’t come easy, but they’re worth every single sleepless night.
And after all that, what’s the point? The Pencil. But it’s not the only pay-off.
What you take from the process will take you forward too.
So take on the briefs and take on the future.
You can win, but you can’t lose.